Auton: the operating platform for EV charging in Saudi Arabia
Seed round · SAR 5M · Riyadh
اوتون منصة تشغيل لقطاع شحن السيارات الكهربائية في السعودية، مقرها الرياض
Abdulaziz Almania · Founder & CEO
Everyone wants chargers. No one delivers the whole chain.
Property owners
want chargers, but won't pay for them.
Investors
want charging exposure, but can't operate chargers.
Drivers
want service, not just a plug.
Installers and small businesses
run on scattered tools: Salla, Rekaz and WhatsApp.
Saudi Arabia needs far more chargers than it has.
SAR 4.0B
Saudi EV charging market by 2034, up from SAR 0.7B in 2025
5,000+fast chargers planned by EVIQ by 2030
30%of Riyadh's vehicles electric by 2030
Sources: IMARC Group, Saudi Arabia EV charging station market (USD 190.95M in 2025, USD 1,078.29M in 2034, converted at SAR 3.75 per USD). AGBI, "PIF-backed EVIQ plans to deploy 5,000 EV chargers", Dec 2023. Arab News, "30% vehicles in Riyadh will be powered by electricity by 2030", Oct 2021.
One platform. Four engines. Everyone connected.
Chargers and installation
Charging network
Franchise network
Auton ERP
The Auton platformSales · installation · operations · charger control (OCPP)
DriversSite ownersInvestorsPartnersBusinesses
Proof, not a plan.
500+customers
300+chargers installed since Feb 2025
SAR 1.1M
SAR 2M
Profitable in Q1 2026Team of 11100% founder-funded
*Internal, unaudited management accounts: SAR 1,098,594 to 30 Jun 2026. 2026 is expected: actual to June plus forecast to December. Profit refers to Q1 2026.
Engine 1 of 4
Chargers and installation: the core business.
AC and DC chargers, 7.4 to 480 kW
Home and commercial installs to SEC and SASO standards
Official Voltie distributor: Saudi Arabia, and main distributor for MENA
Clients include Aramco, government entities and Crowne Plaza
Clients
Engine 2 of 4
Charging network: investors own the chargers. Auton runs them.
Site owner hosts
Parking slots at zero cost, long-term (typically 10 years).
Investor buys
A charger from SAR 7,000, picked on the opportunity map.
Auton operates
Installs, runs and maintains it on EOSVOLT (OCPP).
Everyone is paid
Auton keeps 8–12% of every session plus idle fees. Monthly settlement.
SAR 5,000→SAR 7,000
AC 22 kW example: Auton builds it for about SAR 5,000 and sells it to an investor for SAR 7,000.
Opportunity map and settlement are part of the platform in build. The EOSVOLT agreement is pending.
The first 50 chargers are already moving.
15of the first 50
chargers pre-committed by investors
76parking slots offered by host partners
Host partners
The opportunity map is in build.
Engine 3 of 4
Franchise network: certified installers join in 5 days.
5 daysto launch under the Auton licence
6 monthsto start alone, with SAR 150,000
Leads routed
Each lead goes to the nearest certified partner.
Quality checked
Auton reviews every install report within 24 hours.
Auton earns
A fee per install plus wholesale margin.
Entry packageSAR 70,000
TrainingSAR 5,000
ToolsSAR 10,000
Opening inventorySAR 17,000
[TBC: what the remaining SAR 38,000 covers]
Partners run as branches of Auton. Install price about SAR 1,999 at about 65% margin.
Engine 4 of 4
Auton ERP: everything a business needs, one subscription.
Website
Online store
Booking
Point of sale
InvoicingZATCA Phase 2 built in
Accounting
Inventory
CRM
Sales
HRLater
An AI agent in every moduleMulti-tenant · Arabic first, English second
In build. Module list follows the platform scope and the Odoo split in the appendix.
Auton runs on it first. Then we sell it.
Auton
Our own store, bookings and operations.
1
Franchise partners
Their branches run on the same system.
2
EV and electrical companies
Fixed plans with the modules they need.
3
Any small business
The same platform, any trade.
4
Fixed plans, with modules added by plan.Pricing: [TBC: plan prices are not set]
Outside sales start with the Auton ERP rollout planned for end 2027.
One app. Six portals. All in build.
In build
Auton appIn build
Home
Charge
Install
Store
Invest
Profile
Admin
Investor
Franchise partner
Site owner
Technician
Customer
Wireframes, not screenshots. Website live target: end of 2026.
Built with proven partners, hosted in Saudi Arabia.
EOSVOLT
Charger control and sessions (OCPP).
Agreement pending
Odoo
Finance and stock for now. The platform replaces it later.
Temporary back office
Moyasar
Payments.
Account pending
ZATCA
E-invoicing, Phase 2.
Built in
Next.js · Laravel / NestJS · PostgreSQL · FlutterHosted in Saudi ArabiaPlatform contract signed Oct 2026
Four engines. Four ways Auton earns.
Engine
Who pays
How Auton earns
Chargers and installation
Drivers, homes and businesses
Hardware margin and install margin
Charging network
Investors buy. Drivers pay per session.
8–12% of every session plus idle fees
Franchise network
Certified installer firms
Franchise fee, wholesale margin and a fee per install
Auton ERP
Subscribers
Subscription plans [TBC: pricing]
Costs fell from 127% to 78% of sales in a year.
Costs as a share of sales
about SAR 1,999per install, at about 65% margin
SAR 5,000 → 7,000build cost to investor price, AC 22 kW charger
Source: Auton internal data, costs as a share of sales, Q1 2025 and Q1 2026. Install price and margin are approximate.
The only player that combines the whole chain.
Hardware
Official Voltie distributor
Installation
300+ chargers installed
Franchise
Certified partners in 5 days
Investment
15 of 50 chargers pre-committed
Platform
Our own operating system, in build
Others cover a piece: EVIQ owns and operates, Electromin does turnkey for property owners, installers only install.
Auton's view of each company's current model.
From 50 chargers to a national network.
End 2026
Website and store live
Q1 2027
50 chargers and the Auton app
End 2027
100+ chargers, Jeddah and Dammam, 10+ partners, Auton ERP for outside customers
2028
250 chargers and local Voltie manufacturing
Milestones are plans, not guarantees.
Revenue grows with every charger we add.
Revenue, SAR millions
Chargers live
Indicative projections, not guaranteed. 2026 is expected: actual to June plus forecast to December.
A team of 11, led by people who have done this.
The team at the DC fast-charger launch. Five of eleven shown.
اوتون منصة تشغيل لقطاع شحن السيارات الكهربائية في السعودية، مقرها الرياض: نظام واحد للمبيعات والتركيب والصيانة والمخزون وتشغيل الشواحن (OCPP)، مع نموذج استثماري يتيح للمستثمرين تملّك الشواحن، وشبكة امتياز من المركّبين المعتمدين.
Scan for the data room
Appendix: which modules the platform owns, and which stay in Odoo.
Auton platform
16 modules
Invoicing · CRM · Sales · Point of Sale · Website · eCommerce · Blog · Forum · Live Chat · eLearning · Email Marketing · SMS Marketing · Social Marketing · Marketing Automation · Events · Surveys · Appointments · WhatsApp
Platform and Odoo
16 modules
Accounting · Inventory · Manufacturing · Purchase · Project · Timesheets · Planning · Maintenance · Repairs · Employees · Time Off · Attendances · Field Service · Discuss · To-Do · Knowledge
Source: Odoo apps table. Customer-facing modules live in the Auton platform; accounting, stock and manufacturing stay in Odoo for now, with two-way sync.
Appendix: network economics by charger type.
Charger
Investor price
Year-1 return
Payback
10-year IRR
AC 22 kW
SAR 7,000
39%
2.3 years
51%
DC 60 kW
SAR 65,000
16%
4.8 years
22%
DC 120 kW
SAR 100,000
31%
2.8 years
43%
Auton keeps 8–12% of every session plus a share of idle fees.
Indicative, based on Auton usage assumptions. Not guaranteed. Assumes 40 kWh per day (AC 22 kW), 150 (DC 60 kW) and 250 (DC 120 kW), 20 operating days a month, usage growth of 15% a year, a 10-year contract, electricity at SAR 0.21 per kWh paid by the investor.
Appendix: what a franchise partner gets and gives.
Partner delivers
Installs to Auton standards
Install reports within 24 hours
Works as a branch of Auton
Partner receives
Ready customers routed to the nearest partner
Wholesale prices
A trusted brand, a partner portal and a technician app
Entry package
SAR 70,000
TrainingSAR 5,000
ToolsSAR 10,000
Opening inventorySAR 17,000
[TBC: what the remaining SAR 38,000 covers]
Partners are electrical firms that already operate. They join under the Auton licence.
